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In the November 13, 2026 edition of The Friday Fix, we're sharing two podcasts worth checking out, a reason to visit Las Vegas in February, and an upcoming webinar for plumbing and water heating professionals. We're also looking at new features from ChatGPT and Google that could change how homeowners discover and book contractors, along with a funding opportunity in the K–12 HVAC market.
Plus, we'll cover our new Facebook community, Revenue Intelligence in the ION Marketing Dashboard, and CoolQuote. Watch the video roundup or read the lightly edited transcript below, with direct links to every featured resource.
Below is the transcript from the video above, lightly edited for readability and context.
Leveling Up
Here are a few ways you and your team can level up and stay at the forefront of the trades, starting with two podcasts we've recently discovered and have been getting a lot of value from.
Dominate Ductless: Grow Your Ductless Heat Pump Profits
First up is Dominate Ductless, a podcast from Mike Cappuccio of DominateDuctless.com focused on growing profits through ductless mini-split heat pump systems.
Mike provides dealer training to help HVAC contractors become the go-to authorities for ductless systems in their service areas. He also offers one-on-one coaching and speaks at industry events. If ductless heat pumps are a growing part of your business, this is a resource worth adding to your listening list.
Listen to Dominate Ductless on Apple Podcasts.
The Proud to Be Blue Collar Show
Our second podcast comes from The Blue Collar Success Group, which provides business coaching and training for HVAC, plumbing, and electrical contractors.
The Proud to Be Blue Collar Show shares real experiences and lessons from people working throughout the home services industry. We've seen firsthand how Blue Collar's business coaching can complement our marketing services and help Superpath clients scale their companies, so we're excited to share this resource.
Explore episodes of The Proud to Be Blue Collar Show.
EPIC2027: Two Days of Training and Networking in Las Vegas
If January and February tend to feel a little dull, here's a good excuse to head to Las Vegas. EPIC2027 is happening February 25th and 26th, 2027, at Mandalay Bay Resort & Casino.
The event brings together business training, entertainment, and networking for the home services industry. This year's lineup includes comedian Jim Gaffigan, NFL Hall of Famer Ray Lewis, Liquid Death founder and CEO Mike Cessario, and Paul Kelly, whom we've featured on The Friday Fix before, along with plenty of other speakers and industry leaders.
View the EPIC2027 agenda and registration details.
Beyond the Tank: Preparing for 2029 Water Standards
If you'd rather learn from the comfort of your own screen, check out the upcoming webinar Beyond the Tank: Preparing for 2029 Water Standards on November 18th, 2026.
This technical session explores how high-efficiency heat pumps can work alongside upstream filtration, water softening, and smart shut-off valves to help extend equipment life, reduce callbacks, and improve job profitability.
Industry Roundup
Here's what's making headlines this week, including two major AI search updates and an opportunity for HVAC contractors interested in school modernization projects.
OpenAI Introduces Businesses in ChatGPT
OpenAI, the company behind ChatGPT, has introduced Businesses in ChatGPT. Think of this as another place for homeowners to find information about local service companies, similar in some ways to a Google Business Profile, but within ChatGPT.
Eligible businesses can claim and verify a profile using Business Hub, update key information, and see aggregated insights into how people engage with their businesses in ChatGPT. Claiming a profile doesn't guarantee that ChatGPT will recommend a business, but keeping your information accurate is a smart place to start.
We've said it before, and we'll keep saying it: homeowners are increasingly turning to AI tools for recommendations. Making sure those tools can find accurate information about your company matters more than ever.
Learn about Businesses in ChatGPT and how to claim your business.
Google AI Mode Adds Direct Home Service Booking and Quote Links
In more AI news, Google is making it possible for homeowners in the U.S. to describe a home service need in Google AI Mode and access direct booking or quote-request links for recommended contractors.
The feature connects with platforms including Angi, Thumbtack, Housecall Pro, and Jobber, with ServiceTitan expected to join. Availability and eligibility vary by platform, and some integrations are still being rolled out.
For contractors, the takeaway is simple: review the business profiles and booking tools you already use. Make sure your details are accurate and complete, keep photos and videos of completed work current, and continue asking customers for honest reviews. Those fundamentals can help homeowners evaluate your company, whichever platform they use to find you.
Read more about Google's home service booking and quote links in AI Mode.
DOE Announces Up to $100 Million for School HVAC and Energy Upgrades
If you're interested in breaking into the K–12 HVAC market, this is worth watching. The U.S. Department of Energy has announced up to $100 million through an initiative called A+STEPS, part of the broader $500 million Renew America's Schools Program.
The program aims to help public schools plan improvements that could include HVAC and ventilation systems, building controls, electrical upgrades, and other efficiency projects. Funding will be coordinated through regional hubs, so contractors looking for opportunities should follow the program's rollout and future school district projects rather than expect direct contractor grants immediately.
Read about the DOE school modernization initiative and potential HVAC opportunities.
In Superpath News
Join Trade Secrets: The Home Services Community
We've launched a new private Facebook group called Trade Secrets: The Home Services Community.
It's intended for home service contractors, distributors, and relevant businesses and partners. Our goal is to create a supportive community where members can share useful resources, exchange ideas, and help one another grow and scale their businesses.
Join Superpath's Trade Secrets Facebook group.
Revenue Intelligence: A Clearer Picture of Marketing ROI
In case you missed it, we've made a significant update to our ION Marketing Dashboard called Revenue Intelligence.
Revenue Intelligence helps Superpath clients understand the return on their marketing investment by connecting lead and marketing performance data with actual customer and revenue information. That includes a look at overall ROI and performance across individual marketing channels.
We see this as an important step toward giving contractors the transparency they deserve from a marketing agency. If you'd like to see how it works, you can learn more and get in touch with our team.
Learn how Superpath's Revenue Intelligence works.
CoolQuote: Give Homeowners a Ballpark HVAC Price Before They Call
We've also introduced CoolQuote, a configurable quoting tool that lets homeowners answer a few questions about their HVAC needs and receive an initial price range directly on a contractor's website.
We know some contractors are hesitant to share pricing online. But homeowners increasingly look for pricing information before they'll make a call, and AI-powered tools are becoming part of that research. Providing a useful starting point can help set expectations and reduce uncertainty before the conversation begins.
CoolQuote can also help turn website visitors into better-qualified leads, making calls more productive and creating opportunities to discuss appropriate system options and upgrades. It's not a replacement for an official in-home estimate. The tool can be configured to fit the contractor's business and is meant to give homeowners a realistic starting point.
See how CoolQuote helps HVAC contractors generate better-qualified leads.
Turn Better Visibility Into Better Leads
From getting found in AI-powered search to helping homeowners take the next step, Superpath gives home service companies the marketing tools and insights to grow.
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Jake Evans' time with Superpath has included roles as a Web Developer, Digital Consultant, and now Multimedia Manager. An Air Force veteran, Jake provided technical support for an intelligence squadron while stationed at McConnell AFB, then worked as a government contractor with SAIC/Leidos in the Charlottesville, VA, and Washington, DC, areas. Jake now resides in Richmond, VA.
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