Introducing Revenue Intelligence

Below is the transcript from the video above, lightly edited for readability and context.

Are you tired of not knowing the exact return on investment (ROI) on your digital marketing investments?

Now, with our latest ION update, you'll be able to see your ROI anytime you want.

In case you're new here, at Superpath our clients have access to something we call the ION Marketing Dashboard, an industry-leading dashboard that gives you unparalleled insights into how your marketing investment performs.

We've shared information about ION before, including some of its recent features and updates. But today, we're here to talk about your marketing ROI.

Introducing Revenue Intelligence

With our latest update to ION, which we're calling Revenue Intelligence, you'll be able to see your overall marketing ROI, as well as the ROI for specific channels you're investing in, such as Google Ads, Google Local Service Ads (LSAs), social media advertising, SEO, and more.

Connecting Your Marketing Data to Actual Revenue

During onboarding as a Superpath client, we'll use data from your field service management (FSM) software, such as ServiceTitan, Housecall Pro, FieldEdge, ServiceTrade, and others, to get useful insights into what your customers have spent and on which services, how many are returning customers, how many are new, how you acquired those customers, and more.

By pairing your FSM data with ION's ability to track all new leads, and what happens with them from the first call to a paid invoice, we develop a continuous picture of your marketing ROI.

That includes every area you're investing in, like PPC, Google LSAs, SEO, and more, as well as your overall ROI information.

Why We Built Revenue Intelligence

Why have we built Revenue Intelligence? Because we know that too many businesses have been burned by marketing that didn't deliver, or by marketing that business owners just don't trust.

With Revenue Intelligence, we're putting our cards on the table, introducing some pretty significant transparency into how your marketing is performing, so that we have real data to have real conversations around.

As we like to say here at Superpath, what can be measured can be improved.

When we have high-quality, transparent data to make marketing decisions from, your revenue goes up.

Learn More About Revenue Intelligence

If you're a current Superpath client, you may be able to take advantage of Revenue Intelligence now, so be sure to ask your Customer Success Manager for more information.

If you're not a current Superpath client and want to learn more, be sure to get in touch with us. And make sure you're following us on the social media platform of your choice for more information about Revenue Intelligence soon.