A New Partnership Takes Flight in St. Louis

Good food, friendly competition, and a room full of people excited to work together made for a memorable kickoff to Superpath’s new partnership with Crescent Parts & Equipment.

Connecting with the Crescent Team

Superpath’s Ryan Files, Head of Sales and Marketing, and Terri Matheson, VP of Sales, hosted 30 members of the Crescent team at Flight Club in St. Louis. From senior leadership to marketing and territory managers, the evening brought together the people who will help turn this partnership into meaningful support for contractors.

Crescent is an HVAC and refrigeration distributor serving contractors across Missouri, Illinois, and Iowa, with 17 locations and a focus on customer service, industry expertise, and quality products. Their commitment to helping customers run more successful businesses creates a natural connection with Superpath’s work helping home service contractors grow.

Shared Values Beyond the Dartboard

From the moment our teams got in the room together, that connection was clear. We found like-minded people who value honest conversations, strong relationships, and doing business with integrity. Those shared values give us a foundation we’re excited to build on.

Over food, drinks, and rounds of darts, we had the opportunity to get to know one another beyond titles and email introductions. Spending time together in person helps build the rapport that makes future conversations easier and collaboration stronger. It also gave Ryan and Terri a chance to connect with people across Crescent’s organization, including the territory managers working directly with dealers every day.

We even had an extra reason to celebrate: McKenzie Perkins, Crescent’s Brand and Business Development Manager, had gotten engaged the weekend before! Being able to share in that excitement made the evening feel even more personal. Congratulations, McKenzie!

Building Toward What's Next

Crescent is one of seven partnerships Superpath has established this year as we continue building relationships with organizations that share our commitment to the trades. For us, the kickoff is just the beginning. The value comes from what we do next—staying connected, understanding what dealers need, and working together to bring them useful resources and support.

Thank you to the entire Crescent team for making our first event together such a great one. We’re excited to keep the momentum going and look forward to sponsoring your dealer show in February

See the Event 👀

Lauren Hawkins

Lauren Hawkins Marketing Director

Lauren Hawkins is Marketing Director at Superpath, where she brings together brand strategy and multi-channel marketing to help businesses grow. Her experience includes roles in account management and client success at High Level Marketing, where she advanced from Account Executive to Director of Client Success before helping lead the company's transition to Superpath. Lauren is passionate about building strong brands and connecting them with campaigns that increase visibility, generate leads, and deliver meaningful growth for home service businesses.

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