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Choosing the Right Marketing Partner for Your Home Service Business
Choosing the right marketing partner for your home services business is an important decision, and we know it can feel overwhelming. Whether you’re just beginning conversations with Superpath or have already decided to move forward, we appreciate your interest in learning how we work. This page is designed to walk you through what to expect when partnering with Superpath, from your first call to long-term growth. Below, you will find an overview of our proven process, built on 17+ years of experience helping home service companies grow with clarity, accountability, and measurable results.
From the First Call, to Years of Growth Later. The Proven Superpath Process.
Exploration Call
Everything begins with a focused conversation about your business. During this initial call, you will be paired with an experienced member of the Superpath sales team, who will learn about your goals, the services you want to grow, the markets you serve, and the KPIs that matter most to you. We take time to understand how your team operates, what success looks like, and where you want to take your company next.
Strategy Review and Proposal Creation
After the exploration call, your information is reviewed by our digital strategy team. They leverage our 18 years of industry experience, working with hundreds of home service contractors, and utilize the industry's most advanced technology. With these tools and deep industry experience, they will evaluate your market, your competitors, and your current online presence. From there, they craft a custom proposal that highlights clear growth opportunities. This proposal may include a website redesign, SEO, Paid Ads, and video marketing, all part of the search everywhere strategy that brings all channels together to create strong visibility.
Project Kickoff and Production
Once the proposal is approved, your project moves into production. You are paired with a project manager who coordinates next steps, timelines, and deliverables. This includes content planning, creatives, site development, tracking setup, copywriting, and everything required to prepare your campaigns for launch. The project manager keeps everything organized and communicates each milestone clearly so your team always knows what is coming next.
Campaign Launch and Active Management
After your campaigns go live, your account will be transitioned to an experienced Customer Success Manager. Your CSM specializes in working with home service companies and understands the unique challenges of plumbing, HVAC, electrical, restoration, and related industries. They help review your KPIs, fine-tune your strategy, and ensure you feel supported as your marketing scales.
Measurement, Reporting, and CRM Integration
Your CSM helps integrate your business, website, and marketing channels into Superpath’s ION dashboard, which allows you to track marketing performance with full transparency in real-time. They also support your team in connecting your CRM, such as ServiceTitan or Housecall Pro, to measure customer acquisition and real revenue impact. This gives your business clean, reliable reporting that ties marketing activities to booked jobs.
Ongoing Success and Collaboration
Your CSM meets with your team regularly and coordinates strategy updates with Superpath’s marketing specialists. These specialists include experts in SEO, Paid Ads, Copywriting, Social Media, and Video Marketing. Together, they monitor your progress, adjust your approach, and help your company stay ahead of industry trends. Your goals drive the work, and the strategy evolves as your business grows.
Book a consultation with an industry expert and put your business on a Superpath today.
