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Stand out in local search and turn online visibility into real-world calls and appointments.
/ Put Your Business on the Map /
Generate More Calls and Leads with a Strong Local Presence
For home service companies, local visibility can make or break your business. That’s where your Google Business Profile (GBP) becomes one of the most powerful tools you have for generating leads. Google Maps has historically occupied a spot near the top of all search results and is a go-to resource for local property owners looking to make a buying decision.
At Superpath, we help contractors and service providers optimize, manage, and grow their Google Maps presence so you get more calls, more directions, and more booked jobs. Our team of SEO experts uses the industry’s most advanced search tools to track your keywords, monitor your competitors, and optimize your campaigns to maximize your visibility.
/ Real Clients. Real Growth. /
What Happens When Marketing Is Done Right
“Superpath has completely transformed our business operations. Their technology helped us streamline processes and make data-driven decisions more effectively."
Why Google Maps and GBP Matter
If your business isn’t ranking well or your profile is incomplete, you’re losing customers to competitors.
Search Everywhere: Starts With Google
While visibility across platforms like Apple Maps, Bing Places, and directories is important, Google remains the primary driver of local leads. That’s why focusing on GBP optimization is a critical first step in a true “search everywhere” strategy.
By optimizing your profile and strengthening your Maps ranking, we help you capture the largest share of local search traffic—and then build outward to capture customers on other platforms.
SEO + Google Maps: A Winning Combo
Our GBP optimization is part of a broader local SEO strategy that may include:
Together, this ensures your business dominates both the Google local pack (map results) and traditional search results.
/ Real Questions, Straight Answers /
Everything You Need to Know About Google Business Profiles (GBPs) for Home Services
A Google Business Profile is your business’s listing on Google – showing up in Maps, the “map pack” on Google Search, and in relevant map-based searches. It includes essentials like your name, address, hours, photos, and reviews. In contrast, your website can host more detailed content (services, blog posts, pricing, etc.). While your website helps with branding, service detail, and SEO, your GBP is often what people see when they’re ready to hire someone nearby.
The basics are making sure your profile is accurate, complete, and active – things like consistent contact info, quality photos, and customer reviews. But true optimization goes deeper. The way categories are chosen, how reviews are requested and managed, and how service areas are defined can make or break your visibility. That’s where having a partner like Superpath matters – we help home service companies go beyond the checklist and turn their GBP into a reliable source of leads.
Both matter. A handful of very positive reviews can help establish credibility, but more reviews boost visibility and give potential customers more confidence. High-quality reviews (detailed, specific, mentioning services, etc.) helps leads understand what working with you is like. Also, responding to reviews – both good and bad ones – shows you engage with customers, which helps trust and can impact local search performance.
Superpath is your partner for Google Business Profile optimization and management. Whether you’re a plumber, roofer, landscaper, electrician, or general contractor, we’ll make sure your company gets found and chosen on Google.
