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Make sure customers find you wherever they search.
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Generate More Leads by Owning Your Local Presence Across All Search Platforms
Today’s customers aren’t just searching on Google. They’re asking Siri, checking Apple Maps, and browsing across multiple platforms to find local home service providers. For contractors and service businesses, this means one thing: if your Apple Maps profile isn’t optimized, you’re losing out on leads.
At Superpath, we help home service companies, from plumbers and roofers to landscapers and HVAC contractors, optimize, manage, and grow their presence on Apple Maps. By taking advantage of this powerful but often overlooked platform, we make sure your business is visible where customers are already searching.
/ Real Clients. Real Growth. /
What Happens When Marketing Is Done Right
“Superpath has completely transformed our business operations. Their technology helped us streamline processes and make data-driven decisions more effectively."
Why Apple Maps Matters More Than Ever
With millions of iPhone users relying on Siri and Apple Maps for directions, recommendations, and local searches, Apple Maps has become one of the most important platforms for home service businesses. A well-optimized profile helps your company:
If you’re only focusing on Google, you’re missing a huge portion of the market.
Search Everywhere: The Evolution of Local Visibility
The way customers search has changed. People use Google, Apple Maps, Bing Places, ChatGPT, Gemini, Facebook, and voice assistants to find the services they need. Superpath’s “search everywhere” strategy ensures you’re visible across every platform, not just one.
By expanding your reach across all search platforms, your company:
In short, the more places you’re found, the more opportunities you have to win new customers.
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Everything You Need to Know About Apple Maps for Home Services
Apple Maps is the default mapping app on iPhones, iPads, and Macs, meaning millions of potential customers rely on it daily. Having your business correctly listed ensures local homeowners can easily find and contact you.
Your business is added and managed through Apple Business Connect. We handle the setup, verification, and optimization of your listing so it appears accurately with the right categories, hours, and services.
While Google Maps has more overall users, Apple Maps dominates among iPhone users. Ignoring Apple Maps means you’re invisible to a huge portion of homeowners searching on Apple devices. A complete strategy requires optimizing both platforms.
Optimized listings make it easy for customers to call you directly, get directions, or visit your website from within Apple Maps. When paired with positive reviews and accurate service details, it drives more high-quality local leads.
Superpath is your trusted marketing partner for growing visibility across all search platforms. From Apple Maps optimization to a full “search everywhere” strategy, we’ll help your home service company capture more leads, get more calls, and book more jobs.
Let’s put your business on the map, literally.
