Herring Photo Shoot

We partnered with Herring Heating & Air Conditioning to create a library of custom photography that puts the people, personality, and professionalism behind their brand front and center. As a third-generation, family-owned HVAC company serving the Greater Birmingham area since 1964, Herring has a long history in the communities they serve – and the goal of the shoot was to capture that authenticity through real, on-brand imagery featuring their team and the work they do every day.

Rather than relying on generic stock photography, these images give homeowners a genuine look at the people they can expect to see when they call Herring. The finished photo library gives their team a versatile collection of high-quality, branded visuals that can be used throughout their website, social media, advertising, and other marketing materials, all of which help reinforce Herring’s established reputation while creating a more personal connection with potential customers.