Creative Brief For Website Projects

Expert website design & development services that bring you leads and booked jobs.

Call (888) 433-9318
Connect with a Marketing Expert
Creative Brief For Website Projects

Expert website design & development services that bring you leads and booked jobs.

Call (888) 433-9318
Connect with a Marketing Expert

/  Get in Touch  /

All Great Things Begin With Great Planning

Welcome to the Creative Brief for your new website! Below are some standard questions we ask all clients as a starting point for determining your goals, design tastes, and preferences.

You may have answered some of these questions already, but we like to be thorough, so feel free to answer the questions below with as much detail as possible.

If you’re not sure how to answer any of these questions, your Project Manager will assist during your Kickoff Call, and at all other times during the website build process.

General Information

Give us a high-level description of your company. What services & products do you offer? How long have you been in business? What sets you apart from your competitors? (Try to think of this from the perspective of your website visitors.)
Discuss some of the goals for your website. Do you want to put your business in the best light possible? Better feature your products/services? Highlight your expertise? Showcase your past work? All of the above?
If you have a current website, when was the last time you reviewed the written copy on it? To the best of your knowledge, is this content still accurate/relevant? If not, please provide a brief explanation.
What questions do you get most frequently from your current/potential customers?
When your customers give you positive reviews, what do they say is great about your business?
Are there any colors or color schemes you want us to use in your designs? Any colors or color schemes we should avoid?
Who are your top 3-5 competitors? What sets you apart/makes you the better choice? What do you like about their websites? What do you dislike about their websites?

Logo, Colors, Etc.

Do You Have a Logo?
Do you have any notes or thoughts about your logo you'd like to share with us?
Are there any fonts you want us to use on your designs? Any fonts you'd like us to avoid?
Do you have any specific taglines, slogans, mottos, phrases, etc that are associated with your business, services, or products?

Design Inspiration

Please provide the link to a website whose design (or pieces of the design), you like and want to emulate.
Please provide the link to a website whose design (or pieces of the design), you like and want to emulate.
Please provide the link to a website whose design (or pieces of the design), you like and want to emulate.
Are we able to use any photography assets from your social social media? (Include your social links below)
Describe your target market and audience- your typical customer. What do their demographics look like? Younger? Older? Education level? Homeowner? Disposable income? OR Do you have multiple, distinct audiences? If yes, what are they?
Anything else you'd like to share with us? Here's your chance:

Where to Find Our Marketing Experts

Birmingham, Alabama

2207 2nd Ave N, 3rd Floor
Birmingham, AL 35203
(205) 721-8660

Our Birmingham Team

Montgomery, Alabama

400 Interstate Park Dr. Suite 424
Montgomery, AL 36109
(334) 356-4906

Our Montgomery Team

Houston, Texas

2500 E T C Jester Blvd #150 D
Houston, TX 77008
(832) 986-8007

Our Houston Team
a man wearing glasses and smiling at the camera
Let’s get to work.The trades are built on skill. Growth is built on strategy.

Homeowners are searching. Competitors are moving. Let’s build a marketing strategy that puts your business first in line-and first in mind.

Back To Top