/ Overview /

About the Business

Paff Electric & Solar is a 100% woman-owned, family-operated business led by Monica and Nick Williams. For more than 40 years, the company has proudly served the Cincinnati community with trusted electrical and solar solutions for homes and businesses. From electrical repairs and maintenance to solar installations and EV charger setups, Paff delivers energy-efficient, cost-effective services backed by licensed, bonded, and insured professionals. Deeply rooted in the community they serve, the Williams family continues to build both their business and their future in Cincinnati.

/ Services Involved /

Partnering with Superpath Since 2025

SEO Paid Search Local Service Ads Social Media Marketing Blog Content

/ Pain Points /

The Challenge

The client did not have alignment with their previous marketing agency and wanted to find an agency that truly specializes in the trades, but also offers more transparency and visibility into marketing budget and performance.

/ Solution /

The Superpath Difference

Superpath took the time to listen to Nick and Monica’s goals, understanding where they wanted to take their business. Additionally, diving into their ServiceTitan account and helping them to connect the dots between marketing dollars spent, qualified leads delivered, booked jobs, and ultimately revenue growth was the kind of partnership they were looking for. We are in regular communication, talking about strategy, growth opportunities, and areas of improvement. Superpath isn’t just a vendor to Paff; they are a true partner.

/ Conclusion /

The Results

Within the first year of working with Superpath, they saw an increase of 70% in their service business.

From the start, it just felt comfortable. We were aligned, and there was constant conversation to make sure everyone was on the same page

Using Superpath’s IION technology and their familiarity with ServiceTitan & Blue Collar Success group allowed true business and revenue conversations to take place.

"Superpath has been there every step of the way, transparent and aligned exactly with what we want to do has been massive"

– Nick Williams

"We’ve always known we wanted to grow our company, and before Superpath, we never really had the tools or the help to really get us there."

– Monica Williams

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Let’s get to work.The trades are built on skill. Growth is built on strategy.

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