/ Overview /

About the Business

Houk Air Conditioning is a full-service HVAC company that has been around since 1962. They are a family-owned and operated company that serves north, south, and east Texas with roughly 300 technicians. This includes four Texas metroplexes: Dallas-Fort Worth, Houston, Austin, and San Antonio.

/ Services Involved /

Partnering with Superpath Since 2024

SEO Paid Search Social Advertising Blog Content Email Marketing

/ Pain Points /

The Challenge

Finding an agency that truly specializes in the trades, especially HVAC, and understands how to scale and work with a larger company.

/ Solution /

The Superpath Difference

A true HVAC marketing partner who understands the trades, speaks the industry’s language, and collaborates rather than simply telling Houk what to do. Jeff, the CMO, feels we bring trusted expertise, stay ahead of industry trends and changes, and work proactively with him to identify opportunities, plan for growth, and achieve long-term success.

/ Conclusion /

The Results

Since working with Superpath, Houk has been able to double its residential revenue

From January to March 2026, total site traffic nearly doubled year-over-year

Superpath's organic strategy allows Houk's organic Cost Per Qualified Lead (CPQL) to sit at $14.91

With SEO attracting the right visitors, Houk's excellent sales team is able to acheive a 63% booking rate. This is a lead quality & CSR training win

"I worked at Superpath and worked on the Houk account for many years, and obviously, working with Superpath for many years, I knew I could rely on an agency that allowed me to do the things I wanted to do and could scale those very quickly.”

– Jeff Campbell, Houk CMO

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Let’s get to work.The trades are built on skill. Growth is built on strategy.

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