About the Business

ADST are Disaster Remediation & Restoration experts located in Nashville, TN. Their ultimate goal is to do what is necessary to mitigate a loss, stabilize a property, and prepare for complete recovery and restoration—nothing extra and nothing overlooked. Many of their crew members have been with them for decades and have attained IICRC master-level status three times over. But they never rest on their laurels; they participate in continual education and training to ensure that we provide the most cutting-edge solutions that will get their clients back to normal as quickly as possible.

The Challenge

Advanced Structural Drying Technologies (ASDT) is a Tennessee cleaning and restoration company focused on mitigating, remediation, and reconstruction of commercial and residential properties from natural and man-made disasters. With national brands moving in on local restoration companies, president and owner Gary King needed to get serious about building his online presence. That’s when he turned to Superpath and was immediately impressed with the level of expertise and detail the team put into a data-driven, multi-channel strategy.

The Superpath Difference

• Complete Collaboration – Prior to Superpath, ADST had a “set it and forget it strategy. They had a website and relied heavily on their sales team to generate new business. Unfortunately, they were invisible in the local market, and when disaster struck, they saw national brands with big budgets dominate the internet and scoop up their local opportunities. We met Gary at a trade show and took the opportunity to reveal how the right digital strategy could take his business from surviving to thriving.
• New Website, Local SEO & GBP Optimization – To compete against national brands taking the top search results with paid ads, we created a local SEO strategy to help them gain visibility in Google’s 3-Pack (local pack) for their service keywords. Tactics included optimizing their website with engaging content and relevant backlinks, creating NAP consistency across 70+ local directories, and using automation to help them generate more Google reviews. In the first 90 days, ASDT’s local visibility for service keywords skyrocketed from nonexistent in its own backyard to high visibility within a 10-mile radius (and expanding).
• Complete Visibility into Marketing Tactics & Business Impact – With Superpath’s Footprint performance dashboard, we provide better insights and have more meaningful conversations about what’s working and where your best leads come from. Using the Dashboard’s 24/7 lead tracker, Gary can see where his leads come from, listen to recorded calls, respond to form fills, and rate the lead quality. He sees all the work performed on his account and gets full access to key metrics impacting his business growth. This transparency and access to key metrics and his performance manager help Gary understand his ROI and make smarter marketing decisions faster.
• Highly Targeted Paid Campaigns
  • ASDT is in the highly competitive restoration industry. Besides competing with local restoration companies, its biggest challenge is breaking through the noise from national companies with bigger budgets and more content. To help ASDT gain immediate traction in its local market and reach more targeted jobs in other communities, Superpath developed a highly targeted paid campaign.
  • The first lead from PPC was a $225K job that has grown into a $1.2 million account. Other jobs from PPC include a $600K account and handfuls in the $60K-70K range. Most recently, Gary reported a phenomenal $8.3 million deal from his paid campaign.
  • This quote from Gary King, President & Owner ASDT, says it all: “A year ago you couldn’t convince me PPC was a worthwhile investment. I’m still amazed at the incredible results and impact Superpath’s entire strategy is having on my business.”