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Search is evolving, and your business needs to evolve with it. Homeowners aren’t just using Google anymore; they’re searching everywhere. If your company isn’t visible across all of those platforms, you’re handing business to competitors.
Running a home service business today is very different from it was even five years ago. Back then, it was enough to show up on Google and hope your reviews carried you. Now, customers are searching in more places than ever before. They’re using Google Maps, Bing, Apple Maps, Yelp, and even AI tools like ChatGPT and Gemini to find local contractors. That’s why we created the Search Everywhere approach at Superpath. It’s designed to help home service companies show up across every platform where customers are searching.
What Does “Search Everywhere” Mean?
Search Everywhere is exactly what it sounds like: a strategy that makes sure your business is visible across all search platforms, not just Google. While Google is still the biggest player, it’s no longer the only one. Homeowners are:
- Talking to AI assistants like ChatGPT, Grok, and Gemini to find the “best local providers” of a specific service
- Asking Siri and Alexa for recommendations
- Searching on Apple Maps while driving
- Using Bing through Microsoft devices
- Browsing Yelp or Angi for reviews and service details
If your company only shows up in one or two places, you’re missing out on valuable customers. Search Everywhere ensures you’re everywhere they’re looking.
Why It Matters for Home Service Companies
When someone has a leaky pipe, a broken AC unit, or a roof that needs fixing, they don’t wait around. They go straight to their phone and start searching. If they’re using Google Maps and your competitor shows up first, guess who gets the call? The same thing happens on Apple Maps or Yelp.
Search Everywhere matters because it:
- Maximizes visibility: More platforms = more opportunities to be found.
- Builds trust: Customers trust businesses they see repeatedly across different apps.
- Improves leads: Being first in search results means more phone calls and form fills.
- Keeps you ahead of competitors: Most contractors still focus only on Google, giving you an edge.
By showing up everywhere, you become the company homeowners recognize and remember when it’s time to book.
How Superpath Helps with Search Everywhere
At Superpath, we’ve been helping home service companies grow for over 17 years. We’ve seen search evolve, and we’ve built strategies that keep contractors visible through every change. Our team of marketing experts helps you:
- Optimize your SEO so your website and Google Business Profile rank higher
- Run paid ads on Google, Bing, and Local Service Ads for instant leads
- Use paid social on Facebook and Instagram to expand your brand reach
- Build your brand through reviews, consistent messaging, and strong online presence
- Leverage partnerships with third-party lead providers to cover every angle
But we don’t stop there. We also make it easy to see what’s working.
Real-Time Tracking with the ION Dashboard
One of the biggest challenges business owners face is not knowing if their marketing is paying off. That’s why we built the Superpath ION Dashboard. It gives you real-time data on calls, leads, ad performance, and SEO progress. You can log in anytime and see exactly how many opportunities are coming in and where they’re coming from. No waiting for monthly reports, everything is clear, simple, and immediate.
Customer Success Managers Who Know Your Business
Another key part of Search Everywhere is support. When you work with Superpath, you’re not just another client in a long list. You’re partnered with a dedicated Customer Success Manager who learns your business, your goals, and your challenges. They meet with you regularly, walk you through results, and adjust your campaigns so your marketing always lines up with your growth KPIs. It’s not just about running ads, it’s about building long-term success with a partner who understands your industry.
Grow Brand Awareness and Fill Your Job Board Consistently with Superpath
For more than seventeen years, Superpath has helped HVAC companies, plumbers, and electricians generate steady leads and grow their brand awareness by focusing on one core mission: maximizing online visibility. By combining expert SEO strategies, paid ads, social campaigns, and map optimization, Superpath has consistently put contractors in front of homeowners at the exact moment they’re searching for help. This approach has allowed businesses to not only fill their job boards with qualified service requests but also expand their customer base year after year.
Superpath’s Search Everywhere approach makes sure you’re the company homeowners find, trust, and call. With expert strategies, real-time tracking, and one-on-one support, we help you maximize growth, attract more customers, and build a brand that lasts.
