The Friday Fix for September 4th, 2026

If you're a trades business owner in the greater Austin, San Antonio, or Houston areas, consider attending the Built For The Trades Leadership Roundup event on November 5th and 6th in Buda, Texas.

This event will help you become the kind of leader who builds a team that solves problems, communicates better, and takes responsibility without being micromanaged.

Members of Built For The Trades and PHCC can enjoy a discounted ticket price of $995, while nonmember tickets are $1,495.

Learn more and register for the Leadership Roundup.

Don't miss next week's webinar about the opportunities cold-climate heat pumps bring for contractors serving both residential and commercial customers.

With speakers from Midea, Daikin, and Trane, attendees will learn how to overcome customer objections, installation practices that lead to long-term success, and more.

Block your calendar for Wednesday, September 9th, at 2 p.m. Eastern.

Learn more and register for the cold-climate heat pump webinar.

ACHR News has released their September HVAC price increase list.

Increases range from 5% to 15%, most notably among manufacturers and suppliers such as Jones Stephens, M&M Manufacturing, Snappy, OmegaFlex - specifically, their TracPipe System products - and Bard, but only for their service parts.

Read the full September 2026 HVAC price increase list from ACHR News.

It's not quite Halloween yet, but this next story should freak out any business owner, no matter the time of year.

NW Mechanical of Woodinville, Washington - a business operating for more than 50 years - had their Google Business Profile removed from public view, then reinstated, then suspended, and finally reinstated once again, but with more than 100 reviews missing.

Luckily, it looks like all of the reviews have since been recovered. But as reported by ACHR News, NW Mechanical estimated that they lost between $300,000 and $500,000 in revenue, with monthly revenue falling 15% to 20% for six months.

What can you do to be prepared in case something like this happens to your business?

Having documentation ready to provide to Google - or to the marketing agency handling your Google Business Profile - is key. Save a folder containing:

• Your contractor license
• Photos of the exterior of your business
• Photos of branded vehicles
• Secretary of State incorporation paperwork
• Utility bills
• Bank statements
• Tax documentation
• Your EIN

Know where this folder is and keep it updated.

Also consider proactively providing this information to your marketing agency so they can respond quickly if the worst happens.

Read the full ACHR News article about NW Mechanical's Google Business Profile suspension.

Lastly, join us on October 5th, 6th, and 7th in Orlando, Florida, for ServiceTitan's Pantheon event.

This year, Pantheon is taking over the entire Walt Disney World Swan and Dolphin campus to host keynote speeches, educational sessions, and exhibit halls full of vendors that support the trades - like Superpath.

In fact, you'll be able to meet Superpath team members such as Digital Consultants Terri Matheson and Cole Willis, Head of Sales and Marketing Ryan Files, ServiceTitan Consultant Steve Sartino, CEO Scott Bell, COO Nathan Yates, Chief of Strategy and Operations Michelle Nieset, Managing Director Heather Sexton, and Marketing Director Lauren Hawkins.

Are you attending Pantheon? See who will be there from Superpath and learn more.