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Superpath Culture: Escape Room Challenge
At Superpath, Fun Isn’t an Afterthought-It’s Part of the Culture At Superpath, we believe great work starts with great people-and keeping those people connected, energized, and having fun is just as important as hitting our goals. That’s why last week,…
Why Every Small Business Should Use Google Business Profile
Did you know that when it comes to ALL online searches, market leader Google generated 63.5% of all search queries in the US*? At the same time, did you know that local searches lead 50% of mobile searchers to visit…
Comparing Intent-based and Awareness Marketing
As you work to grow your business, you want to drive more customers to your website and turn them into customers. But what's the best way to do that? Should you focus on digital paid media, traditional brand awareness advertising,…
Why You Need a Home Services Marketing Specialist
Why You Need a Home Services Marketing Specialist Let's paint a picture. Say your mom lives out-of-state and needs her furnace fixed. She knows a handyman. He calls himself a “general fix-it guy” in the home services space but isn't…
How Important is Blog Content? Do Blogs Bring Your Business Leads?
Writing content - especially blog content - can be extremely time-consuming. But how much does blogging matter? And, with so much existing content on the internet, does blog content really bring in new leads and grow your business? Approximately 409 million…
3 Major Reasons Why Small and Mid-size Businesses Often Fail With PPC
Pay-Per-Click (PPC) advertising can boost website traffic, generate qualified leads quickly, and increase revenue. However, achieving successful PPC campaigns is no easy feat and requires much planning, expertise, and, most importantly, time - a valuable commodity in today's fast-paced business…
