Connect with a Marketing Expert
In March, the Superpath team hit the road across the Midwest to attend two regional PHCC trade shows - first in Cleveland, Ohio, and then in Chicago, Illinois.
These weren’t just stops on a calendar.
They were a reflection of something we deeply believe in: showing up for the trades that power our communities.
Built for the Trades
PHCC isn’t just another industry organization. It’s one of the most respected voices in plumbing, heating, and cooling, supporting thousands of contractors and technicians across the country.
From legislative advocacy to education and apprenticeship programs, PHCC is actively shaping the future of the trades.
A Partnership Rooted in Shared Values
At Superpath, we believe the trades are the backbone of our communities. Growth requires both strong business strategy and skilled talent, and investing in the next generation is non-negotiable.
PHCC is doing that work every day, and we’re proud to stand alongside them.
Showing Up as a Platinum Sponsor
At both regional events, Superpath participated as a Platinum Sponsor, reinforcing our commitment to the industry not just in words, but in action.
Representing Superpath were Terri Matheson, Lauren Hawkins-Berndt, and Don Marks - a team with deep experience and real-world perspective in the trades.
Conversations That Matter
Across both Cleveland and Chicago, we connected with a wide range of contractors, from growing businesses to well-established operators.
The conversations were consistent:
- How do we keep job boards full?
- What marketing is actually working right now?
- How do we scale without wasting budget?
- Where should we be showing up as search behavior evolves?
Because today, it’s not just about generating leads - it’s about driving qualified opportunities, turning marketing into revenue, and showing up everywhere homeowners are searching. These are exactly the challenges we're built to solve. Explore all the problems we solve here.
Investing in the Future of the Trades
One of the most inspiring parts of these events was seeing PHCC’s continued investment in apprenticeship programs and training initiatives.
They are tackling one of the industry’s biggest challenges head-on: the skilled labor gap.
Because growth doesn’t just come from better marketing - it comes from building stronger teams.
Looking Ahead
Our time in Cleveland and Chicago is just the beginning.
We’re excited to continue the momentum at the upcoming Milwaukee PHCC Connect on October 19th-22nd.
At Superpath, Built for Trades isn’t just a tagline - it’s a commitment to showing up, investing in the industry, and building alongside the contractors we serve.
See The Event 👀
Here’s a look at some of the moments from Cleveland and Chicago - the people, conversations, and energy that make events like this so impactful.
