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When you bring great operators together, growth isn’t optional - it’s inevitable.
Last week, we had the opportunity to do exactly that.
Superpath co-hosted an Electrical Leadership Summit in Las Vegas at the Fontainebleau Hotel, bringing together a select group of our electrical clients - Capital City Electrical Services, ARC Electric Company, DMH Electric, Trout Electric, C.W. Fischer, Wells Electric, and Switch Electric Home Energy - for a few days focused on learning, collaboration, and connection. This wasn’t just another event. It was a chance to step away from the day-to-day, get face-to-face, and have the kind of conversations that actually move businesses forward.
Real Conversations. Real Growth.
What made this summit special wasn’t just the setting. It was the people in the room.
These were real operators, real leaders, and real business owners having honest conversations about what’s working, what’s changing, and what it takes to keep growing in today’s market. That kind of access matters. It creates momentum that you just can’t replicate over email or on a Zoom call.
More Than a Meeting - Building Real Relationships
In a world where most communication happens over email, Slack, or Zoom, there’s something powerful about shaking hands, sharing a meal, and having real conversations.
We kicked things off Monday evening at PopStroke, where the focus was simple: get to know each other beyond the screen. As Mallory Broach, Senior Customer Success Manager, put it: “On a Zoom call, we’re talking mainly business, but getting to actually see photos of their personal life and talk about their families and other things too, being able to build that trust and rapport is truly only something that can be done in person.”
There were no agendas and no slides. Just great people, good competition, and even better conversations. Because at Superpath, we believe the best partnerships aren’t transactional. They’re built on trust, shared experiences, and understanding the people behind the business.
Tuesday: Where Strategy Meets Real-World Execution
Tuesday was where things got real.
The contractors spent the day diving into the topics that matter most in their businesses, including business operations and efficiency, finance and cost analysis, IT onboarding, and employee handbooks.
Later that day, we led a session on Mastering the New Search Landscape & Focusing on Metrics That Matter.
Because the reality is, marketing has changed.
Homeowners aren’t just searching on Google anymore. They’re exploring across Maps, social platforms, YouTube, and even AI-driven search tools. And with that shift, the old metrics don’t tell the full story.
We talked about why visibility across platforms matters more than ever, why Google still holds the majority of search volume, why businesses need to move beyond vanity metrics like CPL, and why the focus should stay on what actually drives the business: cost per qualified lead, cost per booked job, and revenue.
We also talked about how to align marketing with what’s happening on the dispatch board. This is the stuff we live every day, and it’s what our clients need to win in today’s market.
Dinner at Alexxa’s - Where Business Turns Into Partnership
Tuesday night, we hosted dinner at Alexxa’s, and it was one of those moments that reminds you why we do this.
Conversations shifted from tactics to stories. From campaigns to challenges. From vendors to partners.
These are the moments where relationships deepen, and where the real magic happens.
Learning Doesn’t Stop
On Wednesday, our Superpath team - Terri Matheson, VP of Sales; Jordan Jackson, Director of Customer Success; Mallory Broach and Michael LaMendola, Senior Customer Success Managers - headed home, while many of the contractors continued on to the EV Charging Summit 2026, doubling down on their commitment to growth and staying ahead of where the industry is headed.
Because the best in this industry never stop learning.
Why This Matters
At Superpath, we don’t believe in being just another marketing vendor.
We believe in showing up, listening, learning directly from our clients, and building relationships that actually impact the business.
We also had the opportunity to hear directly from our clients, and moments like these are what make events like this so impactful.
David Hinkley Sr. and David Hinkley Jr. of DMH Electric shared their story of passing the business from one generation to the next and what that transition really looks like - what it means for the future, and how they’ve fully embraced the new branding assets we created across every touchpoint, from trucks and uniforms to campaigns in the market.
We also heard from Chuck Fischer of C.W. Fischer, who spoke about the value of true partnership, highlighting our shared willingness to implement meaningful change within his business to drive real, measurable growth.
These aren’t just testimonials. They’re real stories of evolution, trust, and momentum.
We know the trades because we’re in it every day - working alongside contractors, understanding what’s happening on the ground, and using real, lived experience to guide strategy.
This summit wasn’t just about marketing.
It was about alignment.
It was about trust.
It was about building something that lasts.
Trades take skill. Growth takes strategy.
And when you combine both, with the right people in the room, that’s when real growth happens.
We’re grateful to every client who joined us in Las Vegas.
See The Event 👀
Want a behind-the-scenes look at the summit? Here are a few of our favorite moments from Las Vegas - real conversations, great people, and the kind of momentum that happens when electrical leaders get in the same room.
