/ Overview /

About the Business

Founded in 1976, Arc Electric has served the greater Charlotte area for decades, providing general electrical services and specializing in generator installation and service. Owner Chris Harrill built the company with a focus on creating steady work and a strong livelihood for both his family and his team.

/ Services Involved /

Partnering with Superpath Since 2023

Website Design SEO Blog Content Paid Search Local Service Ads

/ Pain Points /

The Challenge

Arc was working with a previous marketing company but struggled with poor performance, limited communication, and slow responses. When issues came up, getting answers- let alone solutions- was difficult. They needed stronger results and a marketing partner they could actually rely on.

/ Solution /

The Superpath Difference

With Superpath, Arc gained a true partner. Chris now works with a dedicated team and Customer Success Manager who responds quickly and keeps him informed. Instead of guessing, he has confidence in his campaigns, his website, and the strategy behind them.

/ Conclusion /

The Results

30% growth in generator services after focusing on that key revenue line

Higher revenue per crew driven by better lead quality and targeting

Projected 10–15% overall sales growth in the coming year

Consistent communication and support from a dedicated team

“Superpath gives us confidence. When I have a question, I get answers. And we’re seeing it show up in our numbers.”

– ARC Electric Company

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