Superpath's Ion Reporting Dashboard

Inform your strategy, Optimize your performance, and Navigate the complex and ever-changing home services marketing landscape with confidence

Book a Demo Now
Superpath's Ion Reporting Dashboard

Inform your strategy, Optimize your performance, and Navigate the complex and ever-changing home services marketing landscape with confidence

Book a Demo Now

/  Measure. Learn. Improve.  /

Experiencing These Challenges? Ion Can Help.

Superpath has the experience and expertise to help home services businesses grow in their local markets by providing tools to promote service offerings

  • Tracking Performance Across Multiple Marketing Channels: Ion brings all of your marketing data together in one place, showing exactly how each channel contributes to your leads, traffic, conversions, and overall growth. No more jumping between platforms or juggling spreadsheets – just a clear, easy-to-understand view of your marketing performance that helps you make confident decisions about where to invest next.

  • Measuring Your Ad Spend: Vanity metrics like impressions and clicks are great – but Ion connects your marketing budget to the actual leads it’s generating – showing which campaigns are driving the kinds of calls and form submissions most likely to become booked jobs.

  • Identifying Growth Potential in your Market:  Ion allows you to track what queries users are searching that display your business profile and lead to clicks to your website so you can focus on optimizing your website and campaigns to meet your customers where they are.

How Superpath's Ion helps with Home Services Challenges

/  What Ion Helps You See, Measure, and Fix  /

Clarity, Confidence, and Control Over Your Marketing Performance

Ion brings your marketing data, ad spend, lead quality, and local market insights into one clear view – so you can understand what’s working, what’s wasting budget, and where real growth opportunities exist.

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Tracking performance of multiple channels

Ion brings all your marketing data together in one dashboard, so you can see how campaigns on Google, Meta, Local Services Ads, and your website are performing without jumping between platforms

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Measuring ad spend & understanding ROI

Ion shows how your marketing budget is producing leads and highlights which campaigns are generating high-quality leads that could result in booked jobs

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Identifying market growth potential

Ion allows you to see how local users are trying to find you, and how they engage once they do – so you can optimize your business to meet customer where they are

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Assessing quality of incoming leads

Ion provides AI-driven lead scoring and insights, helping you see which leads are most likely to turn into revenue-generating jobs

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Connecting marketing efforts to real results

Ion shows trends and attribution across campaigns, giving visibility into how marketing efforts contribute to lead generation and potential booked jobs

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Overall marketing visibility

If you can’t see where your marketing dollars are going, it’s hard to make confident decisions. Our clients get granular visibility into lead flow, spend efficiency, and booked job value, so there’s no mystery about ROI tracking.

Spotting data trends and insights

Ion’s AI Insights feature reviews your campaign and website data, identifies highlights and deviations from averages, and explains why performance looks the way it does, removing guesswork from decision-making

Assessing call quality and lead intake

Listen to recorded phone calls, get insight as to why incoming calls did or did not lead to booked jobs, and view Call Summaries that give you details as to why customers are calling – and exactly what they’re looking for

Real Time Business Intelligence and KPI Measurement in Ion

Superpath has one the most innovative platforms to help home services business owners and their teams manage their digital marketing campaigns. Ion provides insight into campaign performance, real-time lead tracking and AI lead scoring technology – all bringing to light measurable insights from connected platforms. No more searching through spreadsheets or logging into numerous platforms to review disjointed data. Ion brings it all together in one easy-to-use and intuitive interface.

  • All your marketing data, unified in one intuitive dashboard

  • Real-time performance, lead tracking, and AI-driven insights

  • Clear, measurable results without spreadsheets or platform hopping

Book a Demo Now

Understand How Customers Find and Engage With Your Business

Ion makes it easy for busy home services business owners to understand how customers find and interact with their business online. With data from Google Analytics and Search Console in one clear view, Ion shows which marketing channels drive the most traffic, new users, and engaged sessions, along with website Key Events that matter most to your goals. It also highlights which search queries generate the most impressions and clicks, helping you see how your business appears in local search results. With these insights at a glance, you can focus your marketing on the tactics that bring in the right customers and more booked jobs.

  • See how customers find and engage with your business

  • Identify which channels and searches drive real results

  • Focus your marketing on what leads to more booked jobs

Book a Demo Now

AI That Works the Way You Do

At Superpath, we believe AI should make your life easier. That’s why we’ve built it into Ion to work behind the scenes in ways that matter most to home services business owners. Ion uses AI to turn your marketing and performance data into clear, concise and meaningful insights – connecting trends in visuals and charts with real tasks completed by the Superpath team so the data tells a complete story. It also automatically evaluates incoming leads to identify which ones are most likely to turn into revenue-generating booked jobs. In Ion, AI is simple, practical, and focused on helping you make smarter, data-driven decisions for your business.

  • AI that works quietly in the background to simplify decisions

  • Clear, visual insights that connect data to real marketing actions

  • Smarter lead evaluation focused on booked jobs and revenue

Book a Demo Now

See How Your Advertising Really Performs

Ion brings all your paid advertising data together in one place so you can easily see what’s driving results. Review performance across Google Search, Display, and Video campaigns with reporting at every level – from overall campaigns down to individual ads. For businesses running Google Local Services Ads, Ion shows your spend alongside the phone calls and messages those ads generate, giving you visibility into how effectively you’re connecting with local customers. Paid social campaigns on Meta are also included, helping you compare performance across platforms and understand which efforts are producing the strongest results. With dedicated reports for Cost Per Lead and Cost Per Qualified Lead, Ion shows exactly how your marketing budget translates into real opportunities for growth.

  • All paid ad performance in one clear view

  • See spend tied directly to calls, leads, and engagement

  • Understand which platforms deliver the strongest ROI

Book a Demo Now

Stay Connected and Informed

Ion is your central space to stay aligned with your Superpath team. Here, you’ll find your business goals outlined and tracked in collaboration with your Customer Success and Strategy teams, along with a clear overview of the services in place to help you achieve them. The built-in discussion feature keeps a record of meeting notes and action items so everyone stays on the same page. You can also view a running activity timeline that shows exactly what work is being done across departments – giving you full visibility into the progress and effort behind your marketing success.

  • Clear goals and services aligned with your Superpath team

  • All notes, discussions, and action items in one place

  • Full visibility into ongoing work and progress

Book a Demo Now

Trade Secrets: Get the Latest Marketing Insights

Our take on what matters in home services marketing-and how to use it to grow.

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See Ion in ActionBook Your Personalized Ion Demo

See how Ion brings all your marketing data into one clear view – connecting campaigns, leads, and results in a way that actually makes sense. We’ll show you how Ion highlights what’s driving booked jobs, where your budget is working hardest, and how AI helps prioritize the leads that matter most.

This is a focused, real-world demo built around home service businesses – not a generic walkthrough.

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