About the Business

Arbor Inspection Services, a division of Ann Arbor Fire Protection, was established in 2002 and is an insured and licensed fire sprinkler contractor. They have a reputation for thorough inspections and detailed, easy-to-read reports that give property owners and managers across Southeast Michigan peace of mind, knowing their fire suppression systems are functioning and up to code.

The Challenge

Arbor Inspection Services didn’t have a website. In fact, the only visibility they had online was a Google business listing with 2 reviews. They needed a digital partner they could trust to develop a brand, website, and SEO strategy to help them reach more property owners and grow their business online.

The Superpath Difference

• Trusting Superpath to Build a Strong Digital Foundation – Scott quickly understood the relationship between professional web design, original content, a fully optimized Google Business Profile, and online generation.
• Fully Optimized, Professionally Branded – Focus on Value, Branding, and Customer Experience. Our experienced content team created a clean, professional website and user experience that streamlined the journey from researching inspection services to becoming a customer. 
• Local SEO & Google Business Optimization – Focus on Trust, Visibility, and Territory Expansion. They had no online visibility and wanted to gain customers across Michigan’s Tri-county area. Our SEO experts started by optimizing Arbor Inspection Services’ Google Business listing. They created a content strategy to expand the service area and started a backlink strategy to make it easier for search engines to understand Arbor Inspection’s core services and the residential areas they service.