Connect with a Marketing Expert
Great partnerships grow when people have time to connect, share ideas, and see what’s possible for their businesses. The BellSimons Companies Trade Show at Foxwoods Resort in Connecticut gave us the opportunity to do all three.
Sponsored by Mitsubishi Electric, the event brought together vendors, territory managers, and dealers for two days of golf, education, and conversation. Superpath was proud to support the event with a trade show booth and a sponsored hole during the golf outing.
Conversations on the Golf Course
The first day started early on the course, where we shared a hole with our friends at Broccoli. The energy was high, the conversations came naturally, and the pairing gave us an opportunity to show attendees how our services complement each other to support contractor growth.
We handed out snack bags to keep golfers fueled and added a little friendly competition with a farthest-shot contest for a $250 Amazon gift card. Between swings, we got to know the people behind the businesses and hear about their goals, challenges, and what they’re looking for in a partner.
That evening, Superpath and Broccoli hosted a happy hour at the resort to keep the conversations going. It was a chance to swap stories, learn more about one another, and explore where we could bring value to the BellSimons network. Having that extra time together helped us build on the introductions made throughout the day.
Connecting on the Trade Show Floor
Friday began bright and early with breakfast before contractors headed onto the trade show floor to meet vendors and explore resources to support their businesses. At the Superpath booth, we continued those conversations, answering questions and learning where dealers needed more clarity or support in their marketing.
A highlight of the event was hearing from keynote speaker Mike Cappuccio, founder of Dominate Ductless. His session focused on the business strategies contractors need to capture more heat pump revenue in a growing ductless market. From converting leads and closing in-home sales to understanding margins, markups, and gross profit, Mike shared practical lessons from his experience building a profitable HVAC business.
His message reinforced the importance of connecting opportunity with execution, and knowing the numbers behind your growth.
Making Marketing Performance Measurable
Superpath brought that focus on visibility and accountability into our own breakout session, where we demonstrated ION, our reporting platform, and our Revenue Intelligence capabilities. We walked attendees through the dashboard live, showing how we connect marketing spend to leads, booked jobs, and revenue so contractors can understand the return on their investment.
Being able to open the platform and explore it together made the conversation tangible. Attendees could see how we report on performance, how that information supports better decisions, and what transparency looks like in a Superpath client relationship.
Building Partnerships That Last
For us, events like this are a win for everyone involved. Distributors connect their dealers with valuable resources. Contractors discover tools, ideas, and partners that can help their businesses grow. And we gain a deeper understanding of the people we serve and where we can make a meaningful difference.
That’s Driven by People in action, and why we continue to invest in showing up, listening, and building relationships face-to-face.
Thank you to BellSimons Companies, Mitsubishi Electric, Broccoli, and everyone who spent time with us on the course, at happy hour, and on the show floor. We’re grateful for the connections and excited to keep the conversations going.
