Air Engineers Dealer Golf Outing at Cabot Farms

In September, Superpath was proud to sponsor part of Air Engineers’ Dealer Golf Outing at Cabot Farms. Together, we hosted nine dealers for a few days of golf, shared meals, and meaningful conversations about their businesses today and where they want to go next.

Over the past year, we’ve built a strong partnership with Air Engineers, and we make every effort to spend time face-to-face with their territory managers and dealers. Whether we’re riding alongside a territory manager or sitting down with a dealer over dinner, the opportunity to listen, learn, and understand where Superpath can help never gets old.

This outing gave us the space to do exactly that. Between rounds of golf and conversations over great food, we heard firsthand about the challenges dealers are navigating, the opportunities they see, and the support they need to move forward. The intimate setting allowed us to spend real time together and build connections beyond a quick introduction or scheduled call.

At Superpath, we believe the best insights come directly from the people doing the work. We don’t have to guess what matters to dealers and territory managers because we invest the time and resources to hear it from them.

It’s easy in marketing to rely on secondhand information or turn to an AI platform for answers. Those tools can support our work, but understanding a business takes more than what’s on a screen. We get out into the field, ask questions, and see firsthand where we can make a difference. Those conversations shape how we support our partners and the contractors they serve.

As Cole Willis, Superpath’s VP of Sales, shared:

“Having the opportunity to play golf and talk business over a meal was an invaluable experience for me. It’s difficult to replicate the relationships you build in person when you’re behind a screen. I met people I’ll consider friends regardless of whether we ever do business together.”

That’s why experiences like this fuel us. They bring one of our core pillars, Driven by People, to life. Being a good partner starts with showing up, listening, and caring about the people behind the business.

Thank you to Air Engineers and the dealers who joined us for a memorable few days of connection, conversation, and plenty of golf. We’re grateful for the partnership and look forward to more opportunities to get together, on and off the course.