Connect with a Marketing Expert
/ Targeted. Transparent. Effective. /
Get More Installation and Maintenance Leads with a Marketing Team That Understands the Industry
Are you a water softener contractor looking to book more installations and secure more maintenance customers? At Superpath, we specialize in helping companies like yours get found online, generate high-quality leads, and grow year-round.
Whether you install brand-new water softening systems, replace outdated equipment, or provide regular maintenance, we’ll help your business connect with homeowners and businesses that want cleaner, softer water. With over seventeen years of experience helping home service contractors grow, we know how to position your company as the go-to choice in your local market.
Search Everywhere: Be Found by Homeowners and Businesses
When customers are ready to install or service a water softener, they search in many different places. That’s why our “search everywhere” strategy ensures your business is visible on all the platforms they use.
We help water softener companies get discovered on:
This approach makes sure you’re seen by customers whether they’re ready to book an installation now or researching maintenance options for the future.
"Superpath has helped us by being a true partner. I am totally involved in the strategy, and they are committed to getting results and growing my business."
"Since partnering with Superpath, our residential business has grown significantly. In April, non-new construction revenue jumped 40% year-over-year. That’s nearly $1 million in added sales and 35% of total profits. Superpath helped us focus on more profitable work—and it’s paid off."
“Superpath has completely transformed our business operations. Their technology helped us streamline processes and make data-driven decisions more effectively."
/ Always in Front /
Paid Ads That Generate Leads and Brand Awareness
Water softener customers are often ready to buy quickly once they start their search. Paid ads place your company at the top of search results so you get the first call.
We focus on search terms like “water softener companies,” “residential water filtration,” and “water softener service near me” to attract the right customers at the right time.
/ Our Marketing Technology /
Track Everything with the ION Dashboard and CRM Integration
You should never wonder whether your marketing is working. With the ION Dashboard, you can track leads, phone calls, and campaign performance in real time.
We also integrate with CRMs like Housecall Pro, ServiceTitan, or your preferred system so every lead flows directly into your sales pipeline. Plus, you’ll have a dedicated Client Success Manager to keep your campaigns optimized and producing results.
/ Your Online Advantage /
Superpath Will Build You a Water Softener Website That Converts Homeowners into Customers
Your website should be your best salesperson.
At Superpath, we design professional, mobile-friendly websites for water softener companies that clearly showcase your services, explain your installation process, and promote your maintenance programs.
We include high-quality visuals, customer testimonials, and strong calls to action like “Request a Free Water Test” or “Schedule Service Today.” Optimized for speed and usability on all devices, your site will turn visitors into booked customers, 24/7.
/ Built for Waterproofers /
More Jobs, Less Guesswork
You’ve got enough to manage, equipment orders, customer service, and system installs. Let Superpath handle the marketing so you can focus on delivering great service to your customers.
We provide clear reporting, real results, and marketing strategies proven to grow water softener companies just like yours.
Superpath is your trusted marketing partner for water softener installation and maintenance contractors. Whether you serve homeowners, businesses, or both, we’ll help you get found, get more calls, and grow your business.
Let’s build your business, one lead at a time.
