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Digital Marketing Services for Solar Installation Companies

Book more appointments and grow your customer base with a Marketing Team That Knows the Solar Industry at Superpath.

Digital Marketing Services for Solar Installation Companies

Book more appointments and grow your customer base with a Marketing Team That Knows the Solar Industry at Superpath.

/  Targeted. Transparent. Effective. /

Get More Solar Leads with a Marketing Team That Understands the Renewable Energy Industry

Are you a solar panel company looking to grow your customer base and book more installations? At Superpath, we specialize in helping solar installation companies get found online and generate more leads for residential and commercial solar projects.

Whether your team installs rooftop systems for homeowners or full solar arrays for businesses, we’ll help you reach the right customers at the right time. With over seventeen years of experience supporting home service businesses, we know what it takes to help solar installation companies grow quickly and confidently.

Search Everywhere: Be Found Wherever People Are Looking for Solar

When people search for solar energy solutions, they turn to more than just Google. Some ask Gemini and ChatGPT, others browse Facebook, scroll through Instagram, or check their voice assistants. That’s why our “search everywhere” strategy helps your solar business show up in all the right places.

Superpath puts your solar company in front of high-intent customers on:

Google Search and Google Maps for terms like “solar installation near me” or “best solar panel companies”

Facebook and Instagram for homeowners researching clean energy options

ChatGPT, Gemini, and other AI platforms that suggest local service providers

Bing and Alexa to reach customers across different devices and platforms

Review sites and online directories to increase trust and visibility

No matter where people search, we make sure your business is right there in front of them.

"Superpath has helped us by being a true partner. I am totally involved in the strategy, and they are committed to getting results and growing my business."

"Since partnering with Superpath, our residential business has grown significantly. In April, non-new construction revenue jumped 40% year-over-year. That’s nearly $1 million in added sales and 35% of total profits. Superpath helped us focus on more profitable work—and it’s paid off."

a group of people standing around a bus
logo, company name

“Superpath has completely transformed our business operations. Their technology helped us streamline processes and make data-driven decisions more effectively."

logo, company name
a police car parked in a parking lot

"Superpath has helped us by being a true partner. I am totally involved in the strategy, and they are committed to getting results and growing my business."

"Since partnering with Superpath, our residential business has grown significantly. In April, non-new construction revenue jumped 40% year-over-year. That’s nearly $1 million in added sales and 35% of total profits. Superpath helped us focus on more profitable work—and it’s paid off."

a group of people standing around a bus
logo, company name

“Superpath has completely transformed our business operations. Their technology helped us streamline processes and make data-driven decisions more effectively."

logo, company name
a police car parked in a parking lot

/  Always in Front  /

Generate More Solar Leads With Paid Ads That Work

Solar is a major investment for most homeowners and businesses. Paid advertising helps you show up right at the moment someone is ready to make that decision, and lets you highlight the benefits, savings, and rebates of going solar.

Superpath runs expert-level paid ad campaigns across:

Google Ads

(Search, Display, Local Service Ads)

Facebook & Instagram

(Great for lead forms and visual storytelling)

YouTube & Bing Ads

(For wider reach and video engagement)

We target search terms like “solar panel companies near me,” “solar tax credit,” and “home solar installation,” then drive that traffic to custom landing pages that turn interest into consultations.

a laptop computer sitting on top of a table

/  Our Marketing Technology /

Track Your Results with the ION Dashboard and CRM Integration

You’re managing projects and handling customer needs, you don’t have time to wonder if your marketing is working. That’s why we give you access to the ION Dashboard.

With ION, you can check your leads, ad results, and phone calls any time. We also connect with CRMs like JobNimbus, Service Titan, HouseCall Pro, and others to make lead tracking simple.

Your Client Success Manager checks in regularly to talk about results and keep your strategy moving forward.

Rank Higher in Local Search with Solar SEO

When someone searches “solar panel installer near me,” you want your business to show up first. We help you do that with a proven local SEO strategy built for the solar industry.

Our SEO services include:

  • Google Business Profile optimization
  • Clean, consistent listings on directories and maps
  • Review generation and reputation management
  • Targeted landing pages for each service and city you serve

We track your rankings, monitor competitors, and send clear monthly reports to show what’s working, and where we’re going next.

/  Your Online Advantage  /

Superpath Creates Solar Installation Websites That Connect with Homeowners

Your website should make it easy for customers to understand your services and feel confident about going solar. We design fast, mobile-friendly sites that show off your experience, build trust, and drive conversions.

Your website will include:

  • Pages for residential and commercial solar installations
  • Breakdown of rebates, tax incentives, and financing options
  • Clear calls to action like “Request a Free Solar Quote”
  • Strong visuals, reviews, and trust signals throughout

From the first click to a scheduled consultation, we build websites that get results.

/  Built for Remodelers  /

More Projects, Less Guesswork

You already have the tools to help homeowners save energy and reduce bills. Let us help you bring in the leads. At Superpath, we work with contractors in solar, HVAC, plumbing, roofing, and more, so we know how to grow service businesses the smart way.

We handle the strategy, content, ads, and reporting. You focus on solar installations.

a man wearing glasses and smiling at the camera
Let’s get to work.Ready to Grow Your Solar Business?

Superpath is your trusted partner for digital marketing that helps solar companies get more leads, win more jobs, and grow their local presence. Whether you serve residential clients, commercial buildings, or both, we’ll help you stay competitive and visible.

Let’s power up your business with smarter marketing.

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