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Digital Marketing Services for Paving, Concrete, and Asphalt Contractors

Book more appointments and grow your customer base with marketing professionals who understand the Paving, Concrete, and Asphalt industry at Superpath.

Digital Marketing Services for Paving, Concrete, and Asphalt Contractors

Book more appointments and grow your customer base with marketing professionals who understand the Paving, Concrete, and Asphalt industry at Superpath.

/  Targeted. Transparent. Effective. /

Get More Bids and Book More Jobs with a Marketing Team That Knows the Hard Surface Industry

Are you a paving, concrete, or asphalt contractor looking to win more residential driveways, commercial paving projects, or municipal contracts? Superpath helps contractors like you grow your business by bringing in more qualified leads through smart, effective digital marketing.

Whether you specialize in stamped concrete patios, asphalt parking lots, or full-service paving for roads and subdivisions, we’ll help you show up where customers are searching, online. With over seventeen years of experience, we know how to drive real results for hardscape and surfacing companies.

We don’t just talk about digital marketing; we help you lay the groundwork for real growth.  

Search Everywhere: Get Discovered by Homeowners and Property Managers

When someone needs a new driveway or a parking lot resurfaced, they turn to search engines, AI tools, and social platforms. Superpath builds a digital strategy that makes sure you show up across the web, no matter where people look.

We help your paving or concrete business appear in:

Google Search and Google Maps for key phrases like “concrete contractor near me” or “commercial paving company”

Facebook and Instagram for homeowners looking for patio ideas or before-and-after project galleries

ChatGPT, Gemini, and AI tools where users ask for trusted local pros

Bing, Alexa, and other search tools that expand your visibility

Online directories and review sites where people compare service providers

From big commercial clients to local homeowners, we help you reach people who need your services now.

"Superpath has helped us by being a true partner. I am totally involved in the strategy, and they are committed to getting results and growing my business."

"Since partnering with Superpath, our residential business has grown significantly. In April, non-new construction revenue jumped 40% year-over-year. That’s nearly $1 million in added sales and 35% of total profits. Superpath helped us focus on more profitable work—and it’s paid off."

a group of people standing around a bus
logo, company name

“Superpath has completely transformed our business operations. Their technology helped us streamline processes and make data-driven decisions more effectively."

logo, company name
a police car parked in a parking lot

"Superpath has helped us by being a true partner. I am totally involved in the strategy, and they are committed to getting results and growing my business."

"Since partnering with Superpath, our residential business has grown significantly. In April, non-new construction revenue jumped 40% year-over-year. That’s nearly $1 million in added sales and 35% of total profits. Superpath helped us focus on more profitable work—and it’s paid off."

a group of people standing around a bus
logo, company name

“Superpath has completely transformed our business operations. Their technology helped us streamline processes and make data-driven decisions more effectively."

logo, company name
a police car parked in a parking lot

/  Always in Front  /

Fill Your Job Board with Paid Ads That Work

Need more residential leads? Want to win commercial jobs during peak season? Paid ads put your business front and center when potential clients are actively searching.

Superpath manages high-performing ad campaigns across: 

Google Ads

(Search, Display, Local Service Ads)

Meta Ads

(Facebook, Instagram)

YouTube, Bing Ads

We target searches like “asphalt paving near me,” “concrete slab installation,” and “commercial parking lot repair” to help drive real phone calls, quote requests, and job bookings. Your budget stays on track,and so do your results.

a laptop computer sitting on top of a table

/  Our Marketing Technology /

Get Full Transparency with the ION Dashboard and CRM Integration

We believe you should always know how your marketing is performing. Our ION Dashboard gives you 24/7 access to your campaigns, including call tracking, form leads, and key performance indicators.

We also integrate with contractor-focused CRMs like JobTread, Buildertrend, or your internal system,making lead tracking, quoting, and scheduling easier than ever.

You’ll have a dedicated Client Success Manager who reviews your results, makes recommendations, and fine-tunes your strategy to help you stay competitive in your service area. 

Dominate Local Search with Targeted SEO

When someone searches for a paving company, they’re often ready to request a quote. That’s why local SEO is key.

Superpath helps you show up at the top of the search results by:

  • Optimizing your Google Business Profile
  • Building consistency across maps, directories, and listings
  • Creating SEO-friendly service pages and city-targeted landing pages
  • Earning and managing reviews that build your reputation

We track your local rankings, monitor competitor activity, and report back with simple monthly updates so you always stay ahead. 

/  Your Online Advantage  /

Superpath Can Build Your Paving Company a Website That Turns Clicks Into Contracts

Whether you work with homeowners or facility managers, your website needs to look professional and work fast. We build websites for paving, asphalt, and concrete companies that:

  • Showcase past projects and services (like sealcoating, stamped concrete, and resurfacing)
  • Make it easy to request a quote or schedule a consultation
  • Works great on mobile, desktop, and tablet

From eye-catching design to easy navigation, we build websites that help you stand out from the competition and drive new business. 

/  Built for Remodelers  /

More Leads, Less Guesswork

You handle the projects, we’ll handle the marketing. Superpath brings years of industry-specific experience helping residential and commercial contractors grow with confidence.

From Google to Facebook, from your website to your CRM, we make sure everything works together to bring in more jobs and bigger opportunities.

a man wearing glasses and smiling at the camera
Let’s get to work.Ready to Grow Your Concrete, Asphalt, or Paving Business?

Superpath is your digital marketing partner for real growth in the surface and sitework industry. Whether you pour slabs, pave streets, or resurface driveways, we help you build a stronger presence online and win more projects offline. Let’s lay the foundation for long-term success. 

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