Connect with a Marketing Expert
/ Search Everywhere /
Maximize Growth with Search Everywhere and Proven Marketing Expertise
For home service companies, steady lead generation is what fuels long-term growth. Whether you run a plumbing company, HVAC business, electrical service, or roofing contractor, you need more than word of mouth; you need a marketing strategy designed to put your business in front of customers wherever they search.
At Superpath, we call this Search Everywhere: a multi-channel approach that combines SEO, paid ads, paid social, brand-building, and even partnerships with third-party lead providers. By showing up across all major platforms, you maximize opportunities to attract new customers, build brand awareness, and achieve your business KPIs. Backed by more than seventeen years of experience in home service marketing, our team knows how to turn this strategy into measurable growth.
We start with a deep dive into your current website, local rankings, and online presence. Our team looks at what’s working, what’s missing, and how you stack up against competitors in your service area. We identify technical issues, weak spots in your content, and missed keyword opportunities.
With a clear understanding of your goals and market, we build a fully customized SEO plan tailored to your business. You’ll get a step-by-step roadmap that outlines how we’ll improve visibility for your core services and locations. Every action we take is aligned with what matters most: driving more qualified leads and booked jobs.
This is where we roll up our sleeves and get to work improving the bones of your website. We optimize title tags, headers, URLs, and meta descriptions so Google knows exactly what each page is about. We fix technical issues like page speed, mobile usability, and crawl errors that could be holding you back. And we refine your site structure to help users (and search engines) navigate with ease.
Content isn’t just filler—it’s how you build trust and get found by the right customers. We create high-quality, locally relevant content that showcases your expertise and targets what people are actually searching for. That includes SEO-optimized service pages, city pages, and blog posts that answer common homeowner questions.
Paid Ads That Deliver Immediate Leads
While SEO builds authority over time, paid ads put you in front of customers instantly. We manage high-performance campaigns across Google Ads, Local Service Ads (LSAs), Bing Ads, and YouTube, targeting homeowners who are ready to hire today. Our marketing experts fine-tune ad copy, keywords, and budgets so every lead is cost-effective and aligned with your business goals.
We Know What Makes Homeowners Click
From urgent repairs to planned seasonal upgrades, we craft ad messaging and targeting around what truly drives action for your audience.
We Don’t Just Set and Forget
Every campaign is guided by real humans - no automation traps, no padded reports, no dollars lost to inefficiency
Transparent Reporting You Can Trust
We break down ad performance in detail - by keyword, by campaign, by spend. Total clarity, zero guesswork.
Industry-Specific Insights
With expertise in platforms you already use - ServiceTitan included - we connect marketing performance to real outcomes like booked jobs and higher average tickets.
Flexible Campaigns That Adapt to Your Needs
Need more calls? We accelerate. Overloaded with installs? We ease off. Every campaign adapts to your business rhythm.
Paid Social to Expand Reach and Recognition
Platforms like Facebook and Instagram play a major role in how customers discover and evaluate local companies. Superpath uses paid social campaigns to keep your business visible, promote seasonal offers, and build trust with educational content. These campaigns increase awareness and reinforce your brand so when a customer is ready to call, they already know your name.
Partnerships with Third-Party Lead Providers
Lead generation isn’t one-size-fits-all. Sometimes, the right move is to tap into third-party providers to help extend your reach and achieve your KPI’s. We help you identify the best partners, consult you on creating effective campaigns, and measure ROI so you capture more opportunities without wasting budget. By combining these partnerships with your SEO, ads, and social campaigns, you’re casting a wider net and getting in front of more customers in your targeted service areas.
Customer Success Managers Who Understand Your Business
"As a Director of Customer Success at Superpath, I focus on building strong relationships with my clients to ensure their marketing strategies drive meaningful results. I thrive on understanding each client’s unique business goals and developing tailored solutions to help them grow and succeed.
With a sharp eye for detail and a commitment to continuous improvement, I always strive to exceed expectations and stay ahead of industry trends and best practices.
Seeing our clients achieve measurable success is incredibly rewarding and fuels my passion for what I do"
/ Expert Branding Drives Leads /
Build a Brand That Stands Out Everywhere
Leads don’t just come from rankings or ads; they come from building a brand that customers recognize and trust. Our strategies include award-winning website designs, consistent online branding, and strong content that sets you apart from competitors. With Superpath, you’re not just getting more leads, you’re building a business that dominates your local market.
Let’s put your business everywhere customers are searching, turn those searches into calls, and those calls into booked jobs.
