Superpath Creates and Manages Facebook & Instagram Ads for Home Service Contractors

If you’re a plumber, electrician, HVAC company, or any kind of home service pro, your customers are already scrolling Facebook and Instagram. They’re watching short videos, browsing local posts, and discovering new businesses through ads every day. That’s where Superpath comes in.

Talk to a Marketing Expert

Get seen where your customers are spending time. We run Meta campaigns that bring in more leads, build your brand, and grow your business—without adding work to your plate.

Talk to a Marketing Expert

/ Tailored for Trades /

Why Facebook & Instagram Work for Your Business

Facebook and Instagram are trusted places where homeowners learn about services, check out local companies, and make hiring decisions.

Keep scrolling to see how Meta ads help contractors reach more local customers.

Targeted Local Reach

Run ads by DMA, city, or ZIP so every impression is in your service area.

Visual Storytelling

Show before/after jobs, your crew, and your expertise in action.

Boosted Brand Awareness

Stay top-of-mind with frequent, affordable exposure.

Lead Generation Tools

Use built-in forms, call buttons, and chat to turn views into leads.

Retargeting & Follow-Up

Re-engage people who visited your site or engaged with posts.

Click-to-Call / Message

Let prospects contact you instantly—right from the ad.

The ROI of Facebook & Instagram Ads for Contractors

Trackable results: monitor clicks, leads, and calls in real time.
Lower friction: built-in lead forms boost completion rates.
Local visibility: consistent exposure keeps your brand top-of-mind.
Budget control: scale spend for slow seasons or growth pushes.
Better decisions: optimize using clear performance data.

/ How This Works /

Superpath Makes It Easy for Home Service Companies to Reach New Customers on Facebook & Instagram

Most contractors are too busy running jobs to plan, write, design, and manage Meta campaigns—and you shouldn’t have to. We handle everything: strategy that fits your service areas and goals, ad copy and creative that match Meta formats, and precise local targeting and placements.

Once live, we monitor and optimize to improve performance. You’ll get regular updates, plus access to our ION Dashboard to watch spend, clicks, leads, and calls 24/7.

The Types of Facebook & Instagram Ads We Run

Short-Form Video (Reels & Stories)

Fast, attention-grabbing vertical video for mobile users.

Image & Carousel Ads

Show multiple services, projects, or offers in one ad.

Local Service Promotions

Focus on installs, tune-ups, or emergency repairs.

Retargeting Ads

Remind people who visited your site or engaged with a post to take action.

Click-to-Call / Message Ads

Let people contact you instantly, right from the ad.

/ Expert Ad Help /

We make Facebook & Instagram Ads easy for contractors

Strategy tailored to your service area, goals, and seasonality
Ad copywriting + creative that fit Meta formats
Campaign setup, precise local targeting, and placements
Retargeting, lead forms, and click-to-call/message options
Ongoing optimization and A/B testing to improve performance
Regular updates + ION Dashboard to track spend, clicks, and leads

/ Our Marketing Technology /

Power Up Your Strategy with Superpath’s ION Dashboard

ION is your mission control for marketing performance. See your ad results live and understand your spend, clicks, leads, and calls with clear, simple charts—so you can make better decisions faster.

Know what’s working: connect campaigns to clicks, leads, and calls.
Cut waste, increase ROI: use live data to prioritize winners.
Plan what’s next: stay ahead of seasonal shifts & capacity dips.

Request a Demo

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Let’s get to work.Schedule Your Marketing Consultation Today

Work with a trusted home service marketing agency that helps grow your business and improve brand awareness. Work with real people, helping drive real results for small and large home service companies for over seven years.