Connect with a Marketing Expert
Home service contractors have no shortage of marketing options. What they often lack is a partner who truly understands their business, speaks their language, and stays invested long after the contract is signed. That's where Superpath stands apart.
Built by Specialists Who Know Home Services
Superpath is a marketing agency focused exclusively on the home service industry. One of the biggest things that makes Superpath unique is the people behind the strategy. For more than 17 years, the Superpath team has worked alongside home service contractors across plumbing, HVAC, electrical, restoration, roofing, and other skilled trades. Superpath is an agency built by real marketing specialists with deep industry experience.
Superpath has helped some of the leading HVAC, plumbing, and electrical contractors achieve unparalleled success.
Because Superpath has spent years in this space, our team understands what actually moves the needle. We know how homeowners search when a pipe bursts at midnight, when an AC stops working in July, or when storm damage strikes without warning. That knowledge shapes every strategy, from website structure to local SEO to paid media and beyond. Contractors are not starting from scratch. They are working with specialists who already know the challenges and opportunities unique to their industry.
Keeping Your KPIs Front and Center With ION
With the power of Superpath's proprietary ION Dashboard, Your KPI’s are constantly in focus.
With our ION dashboard, we showcase all of your metrics in real time so you can track and adjust your strategies to achieve your goals. Integration with popular CRMs like ServiceTitan ensures that your KPIs align with Superpath’s KPIs. That means the focus stays on what actually impacts your business.
By leveraging advanced digital marketing tools and performance dashboards, Superpath helps you make informed decisions. This technology doesn’t replace human expertise; it enhances it. The result is faster insights, smarter optimizations, and better alignment between your marketing efforts and business growth.
Leads, booked jobs, call quality, cost per lead, and long-term growth are the metrics that matter. Superpath aligns marketing performance with your business outcomes so every decision supports your goals. When something is working, it gets scaled. When something isn’t delivering results, it’s adjusted quickly. This shared accountability creates a true partnership focused on keeping your job boards full and your team members working.
Dedicated Support From People Who Know Your Business
Another key difference is the level of ongoing support. With Superpath, you are not passed from department to department or left waiting days for answers. You have a dedicated Customer Success Manager who understands your business, your market, and your goals.
Your Customer Success Manager works with you consistently to track progress, review performance, and identify new growth opportunities. CSM’s are proactive, not reactive. That means bringing new ideas to the table, adjusting strategy as markets change, and helping you stay ahead of competitors.
Behind your CSM is a full team of specialists in SEO, paid media, content, and strategy who collaborate to support your success.
This human-first approach matters. Home service businesses are built on trust, relationships, and accountability. Superpath reflects those same values in how it supports its clients.
Helping You Be Found Everywhere Homeowners Search
Homeowners no longer search in just one place. They use Google, maps, voice assistants, review platforms, AI-powered tools, video, paid advertising, and social channels to find local service providers. Superpath embraces this reality by helping you be found everywhere homeowners are searching.
This approach goes beyond traditional SEO. It includes local visibility, strong brand signals, video creation, and content that positions you as a reliable expert. The goal is simple: When a homeowner needs help, your business shows up with credibility and confidence, no matter where that search begins.
What truly makes Superpath unique is the combination of experience, accountability, support, and innovation. You get access to real specialists who understand your industry, care about your KPIs, and stay engaged through every stage of growth. With dedicated support, smart technology, and a focus on being visible everywhere, Superpath helps you build momentum that lasts.
For contractors who want more than short-term wins and generic marketing, Superpath offers something different: a clear path to sustainable growth, backed by people who are invested in your success.
