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Target the right homes with the right message—and turn postcards into booked jobs.
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Direct Mail Campaigns that Drive Leads
For home service businesses, timing is everything. A perfectly placed postcard can be the difference between a full schedule and a slow week—but most direct mail misses the mark. Generic designs, poor targeting, and zero tracking? That’s money down the drain.
At Superpath, we build direct mail with a plan. Every campaign includes a branded landing page, a QR code strategy to bridge the gap between print and digital, and call tracking to show you exactly what’s working. You get full visibility into performance, and your customers get a message that actually sticks.
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See Why Superpath is Trusted by Hundreds of Home Service Businesses
Why Home Service Businesses Still Win Big with Direct Mail
Direct mail isn’t old-school—when backed by strategy, creativity, and real-time tracking, it becomes one of the most effective ways to reach local homeowners who need your services. Our marketing pros build direct mail campaigns that deliver visibility, generate leads, and make every dollar work harder.
/ Driving Real Results /
What’s Inside Every Direct Connect Campaign
We kick things off with a strategy call to align on your business goals, seasonal needs, and budget. Whether you’re looking to boost bookings during a slow month or dominate a new neighborhood, we’ll map out a plan that makes sense for your market. Our team will also help you choose the right timing, frequency, and services to feature.
Once the plan is in place, we identify the neighborhoods and households that match your ideal customer profile. Then our designers create a high-impact mailer with a clear message, compelling visuals, and a strong offer that drives action. Everything is reviewed and refined until it looks—and performs—exactly how it should.
We manage all the production logistics, from selecting premium print materials to working with trusted mailing partners. Behind the scenes, we build the digital experience that supports the campaign: custom landing pages, QR codes, call tracking, and more. It’s a seamless setup designed to make your mailer easy to track and even easier to respond to.
Once your mailers hit homes, we don’t just sit back and hope for the best. Our team monitors real-time activity using ION, our all-in-one marketing dashboard. You’ll see how many calls, form fills, and site visits came from your campaign, along with recordings and lead scoring to help your team close more jobs.
After the campaign wraps, we walk you through the results and what they mean for your business. We’ll highlight what worked best, where we can adjust, and what to test next time to keep the momentum going. Each mailer becomes smarter than the last, so your marketing dollars go further with every round.
Why Choose Superpath for Direct Mail
We Know the Trades Inside and Out
HVAC, plumbing, electrical, and beyond—we tailor direct mail to the seasonal cycles, service areas, and customers you care about most.
Integrated Print & Digital Strategy
Your direct mail isn’t standalone. It syncs with your paid ads, SEO, and content strategy to create omnichannel momentum.
You See Every Lead, Live
We set up call tracking and QR codes from the jump so you can track response rates and ROI in real time.
We Handle the Details—You Reap the Results
No juggling vendors, printing shops, or follow-ups. We take care of every step, from design to delivery.
Campaigns That Build Momentum, Not Just One-Off Calls
We design for long-term visibility, repeat business, and increased brand recall—so each piece of mail creates lasting value.
/ Let’s Clear Up the Myths /
Your Direct Mail Questions—Answered by the Pros
Yes—when it’s done strategically, direct mail is still one of the most effective ways to generate leads in your service area.
Unlike digital ads, postcards and mailers reach homeowners even when they’re not actively searching online. With the right offer, design, and targeting, direct mail builds trust, drives calls, and fills your schedule—especially during seasonal slowdowns.
Superpath includes call tracking, QR codes, and custom landing pages in every direct mail campaign. That means you’ll know exactly how many leads came from each mailer, down to the phone call, form fill, or booked job.
Everything is tracked in your ION dashboard, so you’ll never have to guess whether it worked.
We use smart targeting based on your service radius, zip codes, home type, property value, and even past service trends. Whether you want to promote high-ticket installs or drive seasonal tune-ups, we make sure your message hits the homes most likely to convert. No wasted print runs—just high-intent leads in the right neighborhoods.
A great mailer needs three things: a strong headline, a clear offer, and a direct call to action. We help you craft messaging that speaks to your ideal customer’s needs, along with scannable QR codes and easy-to-remember tracking numbers. Paired with a dedicated landing page, this setup helps turn a piece of mail into a booked job.
Talk with a Superpath strategist to start a campaign that actually drives booked jobs.
