Connect with a Marketing Expert
/ Who We Help /
Get Marketing Built for HVAC, Not Just for Clicks
The HVAC industry doesn’t wait. Between weather swings, seasonal spikes, and rising ad costs, you can’t afford to rely on one-size-fits-all marketing. Superpath helps HVAC companies stay visible, stay booked, and stay profitable through every season.
Most agencies just launch campaigns. But search is changing, and you need an industry expert who knows how to get you seen in every dimension that matters—from AI searches to direct mail. At Superpath, we build a system that connects lead generation with operations, tracks every dollar, and adapts with your goals.
/ The Challenge /
What HVAC Businesses Are Up Against
Is Your Digital Marketing Agency Delivering?
If your agency can’t tell a condenser from a compressor, it’s time to choose the better path. Hear from some of the hundreds of HVAC contractors we’ve helped.
/ The Path Forward /
The Superpath Approach to HVAC Marketing
Our strategies are purpose-built to help HVAC contractors win year-round. We’ll customize our approach based on your local market, your goals, and your brand identity.
Explore Our Full HVAC Marketing Strategy Toolkit
/ Our Marketing Technology /
Power Up Your Strategy with Superpath's ION Dashboard
ION is your mission control for marketing performance. This all-in-one platform brings together your campaign data, lead tracking, and revenue reporting so you can make smarter decisions without the guesswork. Whether you’re troubleshooting a dip in call volume or planning for the next seasonal push, ION gives you clarity and control.
HVAC Companies Who Have Found Their Path
"Since partnering with Superpath, our residential business has grown significantly. In April, non-new construction revenue jumped 40% year-over-year. That’s nearly $1 million in added sales and 35% of total profits. Superpath helped us focus on more profitable work—and it’s paid off."
Why Heating & Cooling Contractors Stick with Superpath
Simply put: we know how to grow an HVAC business.
/ Real Questions, Straight Answers /
We’re Here to Answer Your Questions About HVAC Marketing
Absolutely. Shoulder season—spring and fall—is when most HVAC companies drop off, but that’s when we double down. Consistent PPC, Meta (Facebook and Instagram) ads, and social media marketing keep your brand strong and your dispatch board active all year. Building this momentum during slow months sets you up for massive wins when peak season hits.
Many of our HVAC clients see shoulder season as the perfect time to test seasonal offers or target new neighborhoods. Platforms like Meta allow us to fine-tune your audience and messaging, so you can reach homeowners who haven’t called yet—but will soon. It’s a smart way to keep leads flowing year-round without overspending.
Yes, and here’s why: SEO and PPC are stronger together than apart. SEO gives you long-term visibility in search, but paid ads—including Google and Meta campaigns—capture high-intent leads right now. With both working in tandem, you increase your odds of showing up wherever your customers are searching, scrolling, or comparing.
Meta advertising adds another layer of reach. HVAC isn’t just a search-driven business—it’s a trust-driven one. Running targeted Facebook and Instagram ads helps you stay top of mind, retarget interested customers, and even showcase your team in action. That kind of presence builds credibility fast and drives conversions faster.
Perfect. We’ve invested in ServiceTitan certifications for our team and can connect your data into ION seamlessly. This integration gives you real-time insights into which marketing efforts are driving conversion rates and filling your dispatch board. Plus, we can help you use ServiceTitan’s features even more strategically.
Most HVAC clients start seeing a stronger lead flow and better ROI within the first 60 days of launching their Superpath strategy. While SEO takes several months to fully mature, paid ads and website optimizations deliver faster wins. We’ll show you early progress and keep building momentum from there.
We know the best HVAC advertising strategies to keep your customer base engaged and growing. Whether that’s helping you capture more customer reviews on your Google Business Profile or optimizing for search engines like Google, Bing, DuckDuckGo, SearchGPT, and more, we’ll keep you on the right path.
Stop guessing. Start growing. Let’s map out a marketing plan that keeps your team booked and your margins strong.
