Connect with a Marketing Expert
Last week, Superpath and Podium teamed up with our friends at Air Engineers to host an immersive, insight-packed event at the beautiful Pursell Farms in Sylacauga, Alabama. Surrounded by rolling hills, crisp fall air, and a truly unmatched Southern atmosphere, we welcomed HVAC business owners, operators, and contractors for a day dedicated to learning, connection, and the future of home services marketing.
Setting the Stage: Why This Event Matters
The home services landscape is shifting faster than ever. Costs are rising. Private equity is accelerating consolidation. Customer search habits are evolving. And yet, many businesses are still relying on outdated marketing strategies that aren’t keeping pace.
That’s exactly why Superpath and Podium created this event: to give HVAC leaders a space to learn what’s changing, talk about what’s working (and what isn’t), and leave feeling more confident about the path forward.
We believe education is the foundation of growth, and bringing people together to share insights is one of the most valuable investments any business can make.
Superpath Session: What Home Services Businesses Must Prepare For
During our session, the Superpath team dug into some of the biggest shifts affecting contractors today, including:
- Rising operational and marketing costs - forcing businesses to be more efficient and more strategic with every dollar spent.
- Private equity’s growing role - reshaping competition and accelerating expectations around growth and performance.
- Outdated marketing tactics - many contractors are still relying heavily on old-school strategies that no longer reflect how homeowners search.
- The evolution of homeowner search behavior - customers aren’t just using Google anymore; they’re searching everywhere. From TikTok to voice search to marketplaces like Costco and Amazon, today’s customer journey is fragmented and success requires showing up wherever those searches happen.
We emphasized one core message: Search is evolving. If your strategy hasn’t, now is the time.
Podium Session: Speed to Lead + The Future of AI in Home Services
Podium delivered a highly engaging segment centered around speed to lead, reminding everyone that the businesses who respond fastest win the job. They also introduced their impressive new AI Employee, Larry - a powerful tool designed to automate lead response, scheduling, FAQs, and more.
You could feel the room light up with ideas as contractors started imagining how Larry could streamline operations and boost conversions. Learn more about Larry here.
Industry Networking: Candid Conversations That Matter
Beyond the presentations, one of the most valuable elements of the day was simply providing space for HVAC leaders to connect.
Business owners and contractors gathered to talk about:
- Current market challenges
- Digital strategies that are working
- Where they’re struggling
- Tools and technology they’re testing
- How customer expectations are shifting
These open, peer-to-peer conversations are the heartbeat of the industry and exactly why we created this event. When contractors learn from each other, everyone grows.
A True Southern Experience: Lunch + Afternoon Activities
After a packed morning of insights and conversation, we enjoyed a classic southern lunch together - comfort food, great conversation, and plenty of laughs.
Then, in true Pursell Farms fashion, the afternoon was all about experience:
- Some guests hit the greens for a beautiful round of golf
- Others headed out for an Orvis shooting experience with incredible views
It was the perfect blend of learning, networking, and an afternoon away from the office!
Why Superpath Shows Up for Events Like This
At Superpath, we believe the future of home-services marketing belongs to the businesses who never stop learning. That’s why we show up to educate, to challenge outdated thinking, and to give contractors tools and clarity for what’s coming next.
Whether it’s Search Everywhere, rising costs, or new technologies like AI, our mission is simple:
Keep job boards healthy & stable and grow profitable companies!
See The Event 👀
Want a behind-the-scenes look at the actual event? Here's a few of our favorite moments from Pursell Farms - golf, orvis shooting, marketing know-how, marketing swag, taxidermied steer, and plenty of laughs in between.
