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Built to get you calls—not just clicks!
/ More Clicks Isn’t the Goal—Booked Jobs Are /
Paid Search Built for the Trades, Backed by Results
If your cost per lead is climbing but your dispatch board isn’t filling up, your paid media strategy isn’t doing its job. Too many agencies focus on clicks and impressions without showing you how those numbers translate into revenue. For home service businesses, every dollar counts—and you deserve campaigns that are built to drive real, measurable results.
At Superpath, we specialize in PPC for HVAC, plumbing, electrical, and other home services. From Google Search to Bing, Facebook, and Instagram ads, we build hyper-targeted campaigns that drive high-intent leads and track them from the first click to the booked job. We also leverage Google Performance Max campaigns to expand reach across search, display, YouTube, and more, using AI to find customers ready to book. Every ad has a purpose. Every dollar has a job.
/ Built for ROI, Not Vanity Metrics /
What Paid Search Results Look Like with Superpath
Paid Search That Gets the Right Calls at the Right Time
When someone needs help fast, paid search puts your business front and center. It connects you with high-intent customers who are actively searching for your services and ready to book. For home service companies, it’s one of the most effective ways to drive calls, fill your schedule, and grow on your terms.
/ What’s Included in Every Campaign /
How We Use Paid Search to Drive Real Growth
We start with a strategy session to understand what matters most to your business. That includes the services you want to grow, the areas you want to dominate, and what a win looks like on your calendar. It’s not just about ads—it’s about getting you more of the jobs you actually want.
Our team builds out every campaign from the ground up using your goals, margins, and seasonality as the blueprint. We write high-converting ad copy, choose the right keywords, and set your budget to work harder for your bottom line. Every decision is made with your ROI in mind.
Once your ads go live, we keep a close eye on performance. We test headlines, adjust bids, and cut wasted spend to make your budget go further. Optimization isn’t a one-time thing; it’s part of how we drive better results week after week.
We connect your ads to landing pages, call scoring, and your CRM so you know which clicks turn into calls, and which calls turn into jobs. You won’t have to guess what’s working. You’ll have real data tied to real revenue.
Each month, we break down your results in plain language and talk through the next move. If something’s working, we double down. If something’s not, we shift the strategy fast. You’ll always know where your money’s going and what it’s bringing back.
Why Choose Superpath for Paid Search
We Know What Makes Homeowners Click
From emergency services to seasonal installs, we tailor ad copy and targeting to what actually motivates your customers.
We Don’t Just Set and Forget
Your campaigns are actively managed by real humans—no autopilot, no inflated metrics, no wasted dollars.
Transparent Reporting You Can Trust
We show you exactly how your ads are performing—by keyword, by service, by dollar. No smoke and mirrors.
Industry-Specific Insights
Our team is trained in your tools—like ServiceTitan—and knows how to connect marketing performance to booked jobs and average ticket values.
Flexible Campaigns That Adapt to Your Needs
Running low on calls? We ramp up. Swamped with installs? We scale back. Every campaign flexes with your goals.
/ Real Answers to Real Questions. /
What Contractors Want to Know About Paid Search
Budgets vary based on your market, services, and competition, but most home service businesses start seeing meaningful results with a monthly spend between $1,500–$5,000.
High-intent services like emergency HVAC or plumbing repairs tend to have higher cost-per-click but also higher conversion rates. The key is spending smart, not just more. At Superpath, we manage your budget strategically to minimize waste and maximize ROI.
Google Ads show up in search results based on keywords, while LSAs appear at the very top of the page and are pay-per-lead, not pay-per-click. LSAs are especially powerful for home services because they highlight your reviews, location, and contact info immediately. We often run both together for our clients—using LSAs to drive urgent leads and Google Ads for ongoing visibility and brand dominance.
Paid search is one of the fastest ways to drive leads—you can often see clicks and calls within days of launch. That said, real optimization takes time. We typically hit peak efficiency after 30–60 days of performance tuning, keyword refinement, and budget adjustments based on what’s converting best.
With Superpath, you’ll never have to guess. We track every call, form fill, and click—and tie each one back to the campaign, keyword, and even the dollar value of booked jobs. Your custom ION dashboard gives you real-time visibility, and your strategist reviews the numbers with you so you know exactly what’s paying off.
Book a free consultation with a Superpath expert to start turning your ad spend into booked jobs, not just clicks.
