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/ Case Study /
How Guin Services Increased Leads by 137% with Superpath
Guin Services was founded in 1958 and is a 4th generation home service company serving the Birmingham, Alabama market. Offering air conditioning, heating, plumbing, and generator installation to the area, Guin became a well-known and trusted contractor. Joseph Braswell began working in the company in 2011 and three years later took over the day-to-day operations of the business.
/ Background /
Guin Needed a Strong Foundation to Promote Long-Term Success
As Joseph was taking over the company, he thought about how he could take the business to a new level, growing revenue beyond where the company had ever been. He realized that a strong marketing program was required if he was going to hit consistent growth objectives.
/ Key Strategies /
Designing a Website to Increase Visibility, Traffic, & Leads
Focus on Mobile Experience, Trust, & Convenience
Improving your online presence and visibility should start with building a lightning-fast website that has great content and is built to convert. Superpath built a website that considered the fact that most website visits happen on a mobile device. After building the website, the team at Superpath created a long-term roadmap to optimize Guin’s website and local business listings.
Activating Ad Campaigns to Boost Search Engine Visibility & Lead Volume
Focus on Local Services Ads (LSA) & Search Engine Marketing Campaigns
Superpath helped get Guin certified with the Google LSA program, which ultimately added more page 1 listings and an incredibly low cost per lead. Guin continues investing in LSA to take advantage of top-of-the-page positions.
Additionally, Superpath created, activated, and optimized paid search campaigns on Google to improve visibility for AC Repair and Replacement. Search Engine Marketing was a major contributor to inbound phone call leads and equipment sales.
Optimizing Local Listings & Updating Authoritative Content to Gain Visibility
Focus on Custom Content, Video, & GBP Optimization
Prior to working with Superpath, Guin wasn’t benefiting from map listing visibility. They are now generating 12,000+ quarterly impressions on Google Maps for AC repair and replacement searches.
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“I put my trust in the Superpath process, and it’s really paying off.” – Steve Bez, Owner, Mastercraft Heating & Cooling
“The results I’m getting from Superpath’s paid strategy are phenomenal. They know how to drive leads!” – Gary King, President & Owner, ASDT
“It’s easy for me to recommend Superpath, they deliver the best in websites and customer service—always professional, consistent, and just as responsive today as they were when we started in 2011.” – Paige Freeland, Marketing Manager, General Filters
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